How Video is Influencing Consumer Decision-Making in 2021 [Infographic]
How Video is Influencing Consumer Decision-Making in 2021 [Infographic]

In 2021, video continues to be a powerful tool to connect and engage with your customers – but with the majority of brands moving their offerings online, it’s no suprise that consumers habits have also changed. So, where are consumers

Programmatic Advertising 101: Guide for PPC Managers
Programmatic Advertising 101: Guide for PPC Managers

Focusing my day-to-day solely on paid search practices is fairly new to me as I have recently started as a PPC Associate here at Seer Interactive. Of course, coming from a full-service agency, I assisted with the PPC campaigns but

How to Find Low-Competition Keywords for SEO
How to Find Low-Competition Keywords for SEO

Everyone wants to rank for competitive keywords, but it’s rarely possible in the short term—especially if your website is new or relatively unknown. Does that mean you shouldn’t target competitive keywords? No. But it does mean you should pursue lower-competition

17 common website mistakes and how to resolve them
17 Comment Website Mistakes and how to resolve

When was the last time you checked for any website mistakes? Over the last few months we’ve done website audits for over 50 businesses and we saw a lot of common issues.  Here are 17 possible issues with your website

Instagram Provides Handy Navigation Tips to Streamline Your Usage of the App
Instagram Provides Handy Navigation Tips to Streamline Your Usage of the App

This could be a handy reminder, or maybe new information for those not aware of the full functionality of Instagram’s UI. Today, Instagram CEO Adam Mosseri has outlined a range of tips on how to use the app’s various navigation shortcuts.

What is Google Scholar?

This post will be most helpful for those in the healthcare industry, as we take a look at where Google Scholar is showing up in the top five or top ten results. Then use that information to say, “if Google

13 Free Ways to Promote Your Business
13 Free (or mostly free) Ways to Promote Your Business

Here’s a list of tactics you can use to promote your business: Get listed on popular directories Blog regularly Create YouTube videos Repurpose your content on multiple channels Build an email list Run a giveaway Get featured on podcasts Write guest

How to Clarify Your Website Requirements with a Website brief
How to Clarify Your Website Requirements with a Website brief

Thinking of getting a new website? “I need a new website” is not the requirements your agency is looking for! What happens with that spec is that neither of you will be happy with the end result. So…. ….You need

Facebook Tests New Page Labels to Help Provide More Context on Posts
Facebook Tests New Page Labels to Help Provide More Context on Posts

Facebook is looking to help provide more context on posts, particularly those related to political issues, with a test of new labels which delineate whether the Page is a ‘public official’, a ‘fan page’ or a ‘satire page’. As you

How to Work on a Draft in Data Studio While Viewers See a Published Version
How to Work on a Draft in Data Studio While Viewers See a Published Version

Data Studio can be an extremely powerful tool for making business decisions — used by marketers, business execs, and anyone who wants to leverage data visualization for reporting and analysis.  Collaborating on Google Data Studio Dashboards in the Past If