Whether you like it or not, whether you use it personally or not, there’s no denying the rising influence of TikTok, based on its enduring popularity, particularly among younger users.
Despite various challenges, including the threat of a full ban in the US, and an actual full ban in India, the app has remained atop the download charts for months, gradually building its audience as more and more users become entranced by its never-ending feed of short, entertaining clips.
And that opens up new opportunities for brands, which, as highlighted in this new infographic from Sightly, are significant.
Sightly’s overview covers all the key elements of consideration for marketers, and outlines some important notes, like:
There are some key notes in here, definitely worth consideration in your process.
Source: www.socialmediatoday.com, originally published on 2021-05-12 15:39:36
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