Here's What It Means for You
Here’s What It Means for You

Last week, Facebook and Instagram made major changes to their APIs in an effort to protect your data and privacy. Almost every company that does business on Instagram was affected by these changes, whether it was a shopping app or

Twitter Tests New Quick Boost Option for Tweets
Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc. Case in point – this week,

Everything You Need to Know About the New Instagram Algorithm
Everything You Need to Know About the New Instagram Algorithm

News of a new Instagram algorithm has a lot of people wondering: is the chronological feed coming back? In case you missed it, on March 22nd, Instagram revealed that they were making a major change to the Instagram algorithm — one that

Podcast Marketing Statistics for Businesses [Infographic]
Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of. Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which

4 Ways to Create Compelling Value for Your Clients
4 Ways to Create Compelling Value for Your Clients

The Four Client Value Drivers The rubber hits the road for a consultancy, heck, for any company, when the time comes to prove that value has been created for its clients and customers. Understanding the concept of value creation is

How to Add Username & Hashtag Links to Your Instagram Bio
How to Add Username & Hashtag Links to Your Instagram Bio

Your Instagram bio is extremely important, especially if you’re using your Instagram account to promote your business. But with only 150 characters and a single clickable link, driving traffic elsewhere can be tricky. Luckily for all of us, Instagram has

Twitter Expands Access to Twitter Blue, Announces New Incentives for Signing Up
Twitter Expands Access to Twitter Blue, Announces New Incentives for Signing Up

Twitter is making its next big push on Twitter Blue subscriptions, as Elon Musk and Co. look to build Twitter Blue into a more significant revenue driver for the app. First off, Twitter has now expanded Twitter Blue access to

What Is AI Content Creation?
What Is AI Content Creation?

What Does AI Content Creation Mean for Your Social Strategy? When it comes to your social strategy, AI can help you be more productive in the initial stage of creating content, and also frees up your time to focus on

Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram
Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently

How to Use WordPress in 9 Simple Steps (Beginner’s Guide)
How to Use WordPress in 9 Simple Steps (Beginner’s Guide)

WordPress is the world’s largest content management system (CMS)—around 810 million websites are built on it. It’s free to use and includes all the features any website owner could need. And if it doesn’t have a feature you want or need,