Snapchat Adds 13m More Daily Users in Q3, Now up to 500m Monthly Actives
Snapchat Adds 13m More Daily Users in Q3, Now up to 500m Monthly Actives

Snapchat has posted its latest earnings report, showing steady increases in users and revenue, with the platform continuing to see strong take up in markets outside the US, and ongoing growth of its TikTok-like Spotlight option. First off, on usage

Instagram Shares New Insights into the Most Popular Pumpkin-Based Foods [Infographic]
Instagram Shares New Insights into the Most Popular Pumpkin-Based Foods [Infographic]

Instagram has shared some new insights into the most popular pumpkin-based foods on its platform ahead of National Pumpkin Day, which is celebrated on October 26th. The fact that pumpkins also play a key role in Halloween celebrations (October 31st)

Google's Quality Raters Guidelines Demystified for SEOs
Google’s Quality Raters Guidelines Demystified for SEOs

Every SEO guide ventures to solve the mystery of Google’s algorithm. But what if Google had a document telling you how it wants its algorithm to behave? Google’s Quality Rater Guidelines is that document. Unfortunately, it’s 172 pages long. So in

Facebook Experiments with Additional Business Context Elements in Ad Display
Facebook Outlines Coming Ad Measurement and Targeting Changes to Offset ATT Impacts

As it continues to grapple with the impacts of Apple’s ATT update, which has limited the amount of user data available for advertising optimization, Facebook has today outlined its latest range of updates and changes designed to help marketers maximize

Twitter Acquires Chat App Sphere to Boost its Communities Push
Twitter Acquires Chat App Sphere to Boost its Communities Push

Twitter’s new Communities offering doesn’t appear to have caught on in a major way yet, but it continues to revise the format and add more options which could, eventually, make Twitter groups a thing, and build another surface for more

Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration
Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration

As part of its broader shift towards video content, in order to maximize user engagement, Instagram is testing two new options that would further integrate its various video functions, following the merger of IGTV into its broader Instagram Video offering.

How to Create a Winning Blog Content Strategy in 7 Steps
How to Create a Winning Blog Content Strategy in 7 Steps

Among other things, a good blog can: Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and prospects. Help you become a thought leader in your niche. We say “can”

Google Adds New Snapchat Integration into its Latest Pixel Phones
Google Adds New Snapchat Integration into its Latest Pixel Phones

This is interesting – as part of its latest product showcase, Google has previewed a coming ‘Quick Tap to Snap’ functionality for its Pixel 6 and Pixel 6 Pro devices, which will enable users to take a photo or video in

26 Predictions for Social Media Marketing in 2022
26 Predictions for Social Media Marketing in 2022

We’re quickly nearing the end of another COVID-disrupted year, and while many will be glad to see the back of 2021, with a return to normal now on the horizon, we do still have some way to go yet, with

Facebook Adds new 'Quick Access' Links for Your Most Viewed Pages and Profiles
Facebook Adds new ‘Quick Access’ Links for Your Most Viewed Pages and Profiles

Do you have social media profiles that you check up on regularly, purely out of spite? You know the ones – that guy you used to date who now tweets radical conspiracy theories, that former school teacher who you really didn’t